Nicholas Lofton
Nicholas Lofton Advertising & Graphic Design

Without the Geek

The Geek Squad Academy not only helps with your technological difficulties, but also promotes the learning of science, music, and robotics for underfunded schools. Best Buy’s Geek Squad Academy has created a mentoring program that inspires the youth between the ages of 10 to 18 to pursue a career in sciences, music, and robotics. The concept behind the advertisements were to create the imagery that displayed a world without the geek.

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Geek Squad Academy "Without the Geek"